Sony focuses on audio business to increase India revenue pie to 30%

Sony rebrands ULT series with new party speakers and headphone in India
| Photo Credit: Haider Ali Khan

Sony, the Japanese multinational conglomerate, has set its sights on bolstering its audio business in India in a bid to increase its revenue share in the country to 30%. Managing Director Sunil Nayyar has expressed the company’s intentions to focus on the audio segment as a key driver for growth in the Indian market.

Sony has a long-standing history in India, with the company establishing its presence in the country over two decades ago. Over the years, Sony has expanded its product portfolio in India to include a wide range of consumer electronics, including televisions, cameras, smartphones, and audio devices. The company has built a strong reputation for delivering high-quality products that cater to the diverse needs of Indian consumers.

In recent years, the audio business has emerged as a key growth area for Sony in India. The company has witnessed increasing demand for its audio products, including headphones, earphones, and wireless speakers, driven by the growing preference for high-quality audio experiences among Indian consumers. Sony’s commitment to innovation and cutting-edge technology has positioned the company as a leading player in the audio segment in India.

As part of its strategic focus on the audio business, Sony has been ramping up its efforts to introduce new and innovative products tailored to the Indian market. The company has launched a series of audio devices featuring advanced features such as noise cancellation, high-resolution audio, and wireless connectivity, thereby catering to the evolving preferences of Indian consumers.

Furthermore, Sony has been expanding its distribution network and strengthening its retail presence across India to make its audio products more accessible to consumers. The company has been collaborating with a wide network of retail partners and e-commerce platforms to ensure a seamless availability of its audio devices across the country.

With the increasing emphasis on the audio business, Sony aims to significantly enhance its revenue contribution from the Indian market. By leveraging its strong brand equity, technological prowess, and customer-centric approach, Sony is poised to capture a larger share of the lucrative audio segment in India.

In conclusion, Sony’s strategic focus on the audio business underscores its commitment to driving growth and expanding its footprint in the Indian market. With a rich legacy of delivering exceptional audio experiences, Sony is well-positioned to elevate the audio segment to new heights in India.

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Tags: Sony, Audio Business, India Revenue, Consumer Electronics, Sony India

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